While more personal and casual brands use sans-serif fonts. You’ll notice how almost every luxury clothing brand or multinational corporation uses serif fonts in its logo design. The type of font you choose for your logo will determine whether it’s a formal brand or a casual brand. While there are many other types of fonts used in logo design, it will always come down to serif and sans-serif as they play a key role in defining the brand and the business behind a logo. One of the first decisions you’ll have to make when choosing a font for a logo is deciding whether to use a serif font or a sans-serif font.

These tips will help you make that decision-making process a lot easier. You can ask an AI presentation maker tool to infuse your content with Source Sans Pro, ensuring your text remains grounded in a modern, clean, inviting, and easy-to-read presentation.īest alternatives to Playfair Display and Source Sans.Pre-Made Logo Templates AI, EPS, PSD Logo Badge Templates AI, PSD, PNG Monogram Logos Adobe IllustratorĮxplore Logo Templates 4 Tips for Choosing a Logo FontĬhoosing a font for a logo design can be tough. Its ampersand and currency symbols are unrivalled, so it is ideal if your product or service is built upon luxury and classiness. Playfair Display is a great way to add that personal touch to a tagline, slogan or product description. With this in mind, it is hardly surprising that the font evokes such old-world charms but with a hint of modernism.Īdd into the mix Source Sans Pro, and we start to push things further into the present, creating an enticing, discrete combination while still being very functional. Playfair Display is a great option when you want to go more significant, and it retains an effortlessly modern look for a Serif-style font.Īccording to its designer, Playfair Display was inspired by 18th-century letterforms that emerged during the transition from feather-based quills to steel-tipped pens. There's a clue in the name of “ Playfair Display” – any typeface with the word display in its title is usually designed for more extensive uses, such as headlines. The font combination makes for a clean, quirky, instantly pleasing pairing.īest Alternatives to Futura and Souvenir: The slightly innocent smile of Souvenir plays into the strident personality of Futura in a way that lightens the mood of both. So here we have two very different typefaces from two distinct periods, created for almost different purposes, that somehow bring out the best in each other. In contrast, Futura is bold, optimistic, and serious, concerned with modernism and forwardness.įollowing Bauhaus's principles of futurism, Paul Renner created Futura in 1927, emphasising geometric forms hence, we find near-perfect circles, triangles and squares within each letter. It was created in 1914 and envisaged as a throwback to earlier Art Nouveau models. Mixing two such strong typographic personalities is a risk that rarely pays off as they fight it out.Īllan Haley described Souvenir as being “like Times Roman dipped in chocolate” – playful, goofy and light.

Some fonts are members of ‘superfamilies', meaning they come with different weights, styles and classifications specially designed to work together.įor example, the Avenir superfamily includes the following sub-fonts: Avenir Heavy, Avenir Medium, Avenir Light, Avenir Next, Avenir Bold, Avenir Condensed, Avenir Roman, and Avenir Oblique, all of which come in italic, bold and regular font pairs.Īny font combinations will work well together, so you cannot go wrong by keeping it in the family. The most straightforward way of guaranteeing that a font pairing works perfectly is by using different fonts within the same typeface family. So when it comes to font combinations, the golden rule is complement or contrast, but never conflict.

Then you know you have found a pairing that rolls off the eye. If you get the combo right, the viewer can almost not notice what you have done.

The more similar they are, the more likely they will clash.Įqually, two very different fonts could be in danger of pulling your design in opposite directions. The idea of using multiple fonts is to create visual diversity, so there's no point in choosing broadly identical two. The ideal combination should harmonise without risking being too similar. The last thing you want is for both fonts to fight for the viewer's attention. 10 Beautiful Font Combinations For All Your Design Needsįor starters, always look for font pairings that complement one another.

Sans serif typeface logo